What is AIMDA?

Launching today, AIMDA’s aim is to actively lobby OFGEM and the Department for Business, Energy & Industrial Strategy (BEIS) to influence government policy. We want to preserve effective competition in the markets for energy metering and data for the benefit of business users.

AIMDA’s member companies are the UK’s biggest independent non-domestic customer metering and data collection businesses. Alongside Stark, AIMDA includes IMServ Europe, Energy Assets, Siemens Managed Services, SMS, WPD Smart Metering and TMA Data Management.

AIMDA believes that the best way of providing efficient and effective data services to the end user, is to have a competitive market of accredited data providers to drive innovation and high quality solutions.


The government is currently in consultation to determine the optimal operating model for delivering energy metering and data services to end user customers.

AIMDA calls for open access to the Data Communications Company to ensure that individual businesses can continue to offer settlement services and preserve the ability to keep competition and choice for customers; not just with a single provider but multiple service providers to choose from.

We believe that customers deserve easy access to high quality data. A competitive market is the most effective and proven way of delivering that by affording customers a choice, we’re therefore delighted to come together as an industry on behalf of our customers to demonstrate this to the government.

Joel Stark, MD

AIMDA's Primary Objectives

To preserve and promote competition within the electricity and gas markets and in particular for (i) the provision of half-hourly settlement and (ii) advanced metering products and services within Great Britain and;

To collectively address regulatory and legal changes to the electricity and gas markets for in particular (i) the provision of half-hourly settlement and (ii) advanced metering products and services within Great Britain.

Members have been lobbying government individually for some time, and during this time BEIS has made the welcome announcement that energy suppliers will be allowed to continue to offer ‘group customers’ a choice between an advanced meter and a smart meter. AIMDA believes that as a collective voice it will be more able to fully describe the benefits of competitive markets and so lead to more positive announcements of this nature.

Find out more

Stark’s offering has evolved over the last 35 years, but we have always been driving change and innovation for your benefit. Our high quality data and superior energy analytics empowers our customers to get on with achieving real energy savings, fast.

If you are a business energy consumer and want to give us your support as AIMDA continues to consult with the government then please get in touch.


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